Also, people have become so accustomed to getting regular home improvement services. They may find this theory tested after they see the results of the painting kitchen service that offered them the cheapest possible home improvement work.
What people are truly afraid of is getting cheated out of their money in some way or another.
All they have to do to avoid that is look for a service with excellent ratings from customers. In that situation, the customers will know for sure the price of their kitchen respray was simply a reflection of the quality service they received.
Otherwise, they may find themselves having to pay more money just correcting the work of a previous service, or they may not end up with the kitchen they deserve.